Visa has begun developing an application for the Google Android platform that will allow users to pay for items using their cell phones, and receive updates on bank account information directly from their handsets.
This technology isn’t Android-specific, as it is currently being prepped for the Nokia 6212 coming out early next year. But Android offers the most promising platform for such technologies by far. The application will take advantage of Google’s built-in location based services and direct customers to the nearest Visa-enabled retailers.
Through this technology, Visa will be able to target users more specifically by storing purchasing data to customize reccomendations to that users’ tastes. Google will also find this profitable as it creates another unique, useful and functional selling point for the Android platform.
March 3rd, 2009 at 7:01 am
Perhaps, you will find a lot of related information at the official Samsung site.